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B2B Digital Marketing Company & Consulting Toronto

Invest in data-driven marketing partners with a vision.

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Welcome to growth, your B2B Marketing agency

We got digital marketing down to science. Growth360 is a performance marketing agency, located in Toronto. We specialize in analytics & revenue-driving Digital Marketing services for B2B business. We offer a range of B2B marketing services & consulting to Startups, Software companies, Small and Medium-sized businesses and Enterprises.

Digital Marketing for B2B companies is very different from B2C. The value of the prospective customer is much higher for B2B, which results in much more aggressive competition.

 

While a more lengthy consumer journey and lower Sales Velocity changes how you attract a prospect and nurture them. As a result, B2B Digital Marketing plans and tactics far more complex.

B2B marketing requires a more holistic approach with more care put into personalization and content. Marketing your business becomes a series of activities to market, remarket and nurture your leads, all while telling your story through multiple channels at once.

How to Create B2B Digital Marketing Plan?

B2B Digital Marketing plans involve looking at a far more complex and lengthy consumer decision journey. Understanding how long it takes to generate a Lead to how long it takes to make a sale is essential. Based on this data you will be able to evolve how you get in front of the prospects and how you tell your story.

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Considerations before getting into B2B Marketing:

  • What is the value of a Qualified Lead to your business?

  • What is the Closing Ratio for your Leads?

  • How long does it take to convert a Lead into a Customer?

  • What is the Lifetime Value (LTV) of a new Client to your business?

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With this information, you will be able to start crafting the consumer journey with rough numbers in it.

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B2B Digital Marketing Tactics

Marketing is always case-by-case. Some industries generate more Leads at trade shows, while others get them from RFPs and eligibility. 

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  • Paid Media - ads that are mapped after consumer journey touchpoints and heavily rely on analytics and personalization to tell a story of product pain points, features and benefits. Paid Media for B2B can be done on Facebook, Google, LinkedIn or programmatically via DSPs.

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  • SEO - a lot of RFP lists and vendor searches still happen on Google. Users who search Google have much higher intent compared to other tactics. That's why building good content that answers questions about your products can generate some of the best quality Leads for your business.

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  • Marketing & Email Automation - once you have a contact, even if it's not a Lead yet, you need to get the most out of them by nurturing them and telling your story. When done correctly, integrating CRM and Marketing tools can turns your contacts into prospects.

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  • CRO & Web Personalization - if your consumer decision journey is a lengthy one, you need to make sure you leverage the full potential on your website. Personalizing content on your website and showing the most relevant and engaging content based on User interests does wonders for many enterprises around the world.

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Analytics for B2B Marketing

The consumer journey for B2B marketing is a lengthy one. It involves multiple moving pieces in your story, especially if it's told across multiple channels simultaneously. Analytics is essential for any B2B Digital Marketing operation.

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There are two main categories of Digital Analytics for Marketing purposes in the B2B space:

Web Analytics - Uses tools like Adobe Analytics (Omniture) and Google Analytics. These tools seamlessly integrate with CRM, Digital Marketing platforms (Google, Facebook etc.), Personalization tools and sometimes sales.

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Some of the questions Web Analytics can answer:

  • How long does it take from the first website visit to purchase?

  • What touchpoints and in what order do consumers use as they get closer to purchase?

  • How do different channels overlap and what channels contribute more to consumers' decision to buy?

  • CRO & Personalization - web analytics data informs your Conversion Optimization experiments and live content personalization.

Media Analytics for B2B Marketing

Media Analytics - Paid Media platforms deliver data to advertisers to optimize their ads, spend, adjust targeting etc.

While respective teams work with these platforms directly to hit your targets and achieve KPIs, Media Analytics works across all the platforms at once, giving you a holistic picture of the Sales pipeline, costs and results, allowing you to optimize spend across multiple channels.

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The key to B2B marketing lies in a more holistic approach. With consumer journeys that last for months, Analytics is essential for B2B marketing to give you an understanding of the current progress and an ability to make informed decisions rather than guessing. Digital Marketing for B2B companies should be data first, otherwise, as it's a requirement to sustaining a lengthy funnel, delivering on KPIs and outperforming objectives.

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  • Does SEO work?
    Ours does. SEO is a complex topic and requires smart & consistent work. Depending on your particular scenario it may require coding work, server response optimization, changing website structure and content. Using data to develop a plan and prioritizing tasks based on the impact vs effort helps to see results sooner and makes it work.
  • What is average price for SEO Services?
    In a nutshell, an average SEO Services price in August 2020 ranges between $650-$3,000 CAD per month for an average SEO Retainer of 20 hours depending on the scope and the type of organization you hire. A one time SEO project would cost between $5,000 - $30,000 CAD, while SEO Consulting services price will range between $150-$300 for the time of an SEO Consultant. See more on price for SEO Services here.
  • How fast can I get results in SEO?
    If you didn't invest in SEO Services in the past, it will likely take around six months of consistent SEO work to see results. If you involve Professional SEO Agency, you will see first results within 1-2 months and revenue growth in 3-6 months. Beauty of SEO is that results continue to increase over time, for most of our clients SEO is the main source of revenue, sprinkled with some smart advertising and Conversion Rate Optimization, there is a good change of seeing 10x to 20x increase in revenue from SEO. Our Consutants can help you with a range of services from a Website Audit to a Strategy and Local SEO Services Toronto.
  • Do you only do SEO for companies in Toronto?
    We are located in Toronto, however, we have clients all around Ontario, Canada, US and Europe.
  • What is SEO?
    SEO is a set of actions to ensure your pages rank on top of Search Results pages when a user searches for certain keyword phrases.
  • How is SEO different from Paid Search advertising?
    There is a number of differences between SEO and Paid Results. SEO is a more long-term tactic compared to Paid Search (PPC). While SEO takes longer to start seeing results, unlike Paid Search advertising Results from SEO last longer - months or even years. In Paid Advertising you pay for every click. As soon as your budget is spent, your listing stops showing up. This is not the case with SEO - you pay for the cost of work from your teams to get you to the first page of search results. Clicks are free with Organic Search.

Want to grow? We'd love to help. Let's have a fair conversation about your goals & how to get there.

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